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The Association's primary objective is to unite and promote the common interests and rights of its members by way of :
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Presenting members' views, as a group to manufacturers of building materials and to related agencies and industry counterparts and organisations, and thereby create and foster better relationship with all parties within the industry. In this respect, dialogues are held regularly with various organisations such as Cement & Concrete Association (C&CA), the Malaysia Iron & Steel Industry Federation (MISIF), the Master Builders Association of Malaysia (MBAM) and the Real Estate & Housing Developers' Association Malaysia (REHDA).
- Maintaining regular contact with the relevant Government agencies. The Association is an annual dialogue partner with the Ministry of Domestic Trade & Consumer Affairs, Ministry of Housing & Local Government and Ministry of International Trade & Industry during which problems encountered by the members are presented and resolved. The Association also meets regularly with Construction & Industrial Development Board (CIDB) and is a partner in CIDB's building materials statistics compilation.
- Identify new opportunities in terms of new products and new market; both import and export.
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